August 9, 2024
In the past four blogs, we have covered the generation characteristics of the Greatest Generation, Baby Boomers, Gen Xers and Millennials. We referred you to the […]
Thoughts on Nonprofit Leadership
August 8, 2024
As we have discussed in previous blogs, to achieve the best results from your fundraising campaigns you must customize your fundraising activities to reach specific audiences. […]
August 7, 2024
Different fundraising techniques are successful at reaching different generational donor cohorts. Figuring out which fundraising techniques will be successful with different generational groups is part of […]
August 6, 2024
Every fundraiser knows to thank their donors after donations come in. But how many fundraisers actually do it? Sadly, not many. Try making seven $10 donations […]
August 2, 2024
In my last blog, Successful Nonprofit Fundraising: It’s Not about the Money, we discussed the perils of asking donors for money. So the questions is, if you […]
July 20, 2024
In my blog Building Donor Relationships: Individuals, we talked about how to approach and retain individual donors. This blog will address how to build foundation relationships, shore […]
July 10, 2024
Congratulations! The company you targeted acknowledged the benefits of partnering with your nonprofit and you’re close to a deal. How do seal it? Make No Assumptions […]
July 8, 2024
How can you get community businesses to pay attention to you? Help them meet their goals. Know what their goals are: increasing visibility, acquiring customers, keeping […]
June 15, 2024
This week we are exploring how a small change in your marketing strategy can make a big difference in your fundraising results. To explain, here are […]