The article is about a fundraising veteran and how he is raising millions for nonprofits around the world, using your motivations. You are trying to change […]
How do you conduct your holiday appeal? I have worked at several nonprofits that have each done it differently. They all sent out direct mail appeals, […]
This article tells you how to get a second gift. According to data compiled by Giving USA, the first-time donor retention rate has hovered right around […]
Different fundraising causes, vehicles, and ways to research nonprofits appeal to different generational cohorts. Using the information about each donor group to customize your fundraising program […]
Why do donors give? Different types of donors, that is individuals, foundations, and businesses, are motivated to give for different reasons. Individuals People are driven by […]