August 5, 2024
According to the Fundraising Effectiveness Project, the average overall nonprofit donor retention is 46 percent. That means that for every 100 people who give to your nonprofit, […]
Thoughts on Nonprofit Leadership
August 4, 2024
Whenever I am working with a nonprofit looking to increase their fundraising revenue, I get asked, “How do I get new people to give to my […]
August 3, 2024
To effectively communicate with donors, you need to engage them first. c It’s a relationship. It’s a two-way street. To be a successful relationship, each party will […]
August 2, 2024
In my last blog, Successful Nonprofit Fundraising: It’s Not about the Money, we discussed the perils of asking donors for money. So the questions is, if you […]
July 19, 2024
Data collection may not be the most exciting part of fundraising but gathering and analyzing it is crucial to fundraising success. Data is used in budgeting, […]
July 18, 2024
Fundraising and marketing are similar to each other in many ways. Fundraising is concerned about building donor relationships that result in charitable contributions. Marketing is about […]
July 17, 2024
As we said in Measuring Overall Fundraising Performance, net income is a better indicator of monies raised than gross income. Net income takes into account the costs […]
July 16, 2024
When a company is trying to realize more revenues from sales, there are two factors that affect the outcome: price and volume. To make more money, […]
July 15, 2024
In Measuring Your Marketing Endeavors, we talked about how fundraising and marketing are both similar to and different from one another. Today, we continue to borrow from […]