July 17, 2024
As we said in Measuring Overall Fundraising Performance, net income is a better indicator of monies raised than gross income. Net income takes into account the costs […]
Thoughts on Nonprofit Leadership
July 16, 2024
When a company is trying to realize more revenues from sales, there are two factors that affect the outcome: price and volume. To make more money, […]
July 15, 2024
In Measuring Your Marketing Endeavors, we talked about how fundraising and marketing are both similar to and different from one another. Today, we continue to borrow from […]
July 14, 2024
In Measuring Overall Fundraising Performance we talked about the two factors that you can influence to bring in the most money: the amount of dollars raised and the […]
July 13, 2024
Golfers have golfed, walkers have walked, dinners have been eaten, awards have been bestowed. How did your agency’s fundraising events fare? Did your events spread your […]