In Measuring Overall Fundraising Performance we talked about the two factors that you can influence to bring in the most money: the amount of dollars raised and the […]
Golfers have golfed, walkers have walked, dinners have been eaten, awards have been bestowed. How did your agency’s fundraising events fare? Did your events spread your […]
Probably the biggest principle to remember about developing relationships with for-profit businesses, is that you are entering into an exchange relationship where both parties give and […]
Business professionals often speak a language foreign to many nonprofit practitioners. To be able to connect with them so they easily understand you, you need to […]
Congratulations! The company you targeted acknowledged the benefits of partnering with your nonprofit and you’re close to a deal. How do seal it? Make No Assumptions […]
In Creating Awareness in the Business Community we talked about how you can raise your nonprofit’s visibility to the business community. In Helping Business Professionals Meet Their Goals we discussed […]
How can you get community businesses to pay attention to you? Help them meet their goals. Know what their goals are: increasing visibility, acquiring customers, keeping […]
You’ve gotten that first donation from the company you targeted months ago! Congrats! Jump up and down and do your cartwheels. Celebrate this big milestone. Then […]
In the series Building Donor Relationships we’ve talked about building relationships with individuals and foundations. In the third part of the series, we address building donor […]